Casual Gaming

10 yrs – 14 yrs


  • Winx
  • Phenus + Ferb
  • Digimon
  • Pokemon
  • Ben 10


  • Shoes aimed at children (seen on most TV adverts)
  • Barbie
  • Polly Pocket
  • Doll house

Game types/ideas:

  • Dress up games
  • Monster fighting games
  • Educational games (Iv seen this works well with learning new languages)

Some current games aimed this market:

Spongebob Squarepants Planktons robotic revenge

Adventure Time: explore the dungeon because I DON’T KNOW

Skylanders Giants

Game idea

  • My game idea for this market would be a small casual ‘flash’ game. The aim of the game would be to collect all the requested objects and bring it from destination A to B. If I was to theme the game, I would probably use characters of my own I have created which would use games such as Pokémon or Adventure Time as influence. I think the theme of my game would revolve around sweets because what children doesn’t enjoy candy?

14+ yrs female market, original concept

When researching into this I decided to look at toys r us and I found out that 14+ female girls are into WWE and Fifa (it was nice to see this wasn’t stereotyped as harshly as I assumed it possibly would have been!)

Things a 14 year old female is into (stereotypically/generalised) this information was gathered from my 14 year old sister, so I assumed listening and taking hers and her friends interest would give me an idea of what some 14 year old females like:

  • Phineas and Ferb
  • Cartoon Network
  • Popworld
  • Music (mainstream music such as 1 Direction)
  • Starting to get into makeup
  • Monster High
  • Disney films

Games targeted at this market currently:

Garden Warfare

Lego Movie

Donkey Kong Country Tropical Freeze

35+ yrs (SF, Fantasy, Horror) Market, original concept

When compiling this list, I gathered what I thought a typical 35 year old would be interested in so this may be slightly stereotypical:

  • Watch television (a lot)
  • Enjoy a drink (beer, wine)
  • Socialising with old college friends/work colleagues
  • Taking care after children so a lot of family days out
  • FPS (CoD, Halo)
  • World of Warcraft

Game Idea

  • For my game idea I thought I would create a hardcore game as during my research I found that a lot of gamers of this age enjoy more hardcore games such as WoW and CoD. I would like to make a Horror game as I find these games to be immersing, but would like it to be a FPS as during my research I discovered that most of this audience enjoy FPS. I think my game would be a survival game, for example to survive a horde of a particular monster while battling a timer with your aim to escape the building.

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