Gamification: Create an App: My Idea

The idea in particular I have chosen to gamify has been ‘Job searching’. Researching into this I discovered an interesting video by Gabe Zichermann in which he talks about different things he would include within a job search app.  Within this, I discovered I should maybe include;

  • Progress bars
  • ‘Grind’ do over and over everyday
  • Assign points to each activity
  • Set objectives
  • Could add social interaction


‘System is the one asking them what they did’ this is to avoid cheating as it’s a personal game for self-improvement. Although, in order for the app to be effective the user must be honest in order to really get the ‘reward’ from the system, which is to find a job. Considering flow for my app, I need to match an individual’s skill level to what they want to get out of the game as each individual will be working at different levels e.g. someone who is looking for their first time job opposed to someone with work experience who has been job searching for 6 months. The reason for this is too make sure the app continues being engaging rather then for the user to use the app for 2 months and get bored. I could keep player engagement by creating daily activities or sending out motivational text alerts to anyone who has the app installed and congratulating them on their achievements.

job websites 2

I need to research into how people go about looking for a job so that other tasks can apply within my app rather then the user having to solely use the app. This means I will need to look into how someone typically goes about applying for jobs, and I should look at a range of individuals so that I can cater to most peoples needs. I have researched into a few job websites but the apps pretty much are the websites but in a more concise way, which is expected from an application. Hopefully with the use of the share option of my possible app idea, the app will have the ability to become popular and hopefully will help more people.

So, now for a more simplified version of my app breakdown.

What is the point of the app?:

The point of my application is to use game mechanics commonly associated with RPGs and apply these to individuals who want to search for a job and for those who may find the task a bore.

Who is this app aimed at?:

The app is aimed to individuals who are;

  • Young and unemployed (Aging between 18-30)
  • People within the Hull area
  • Bartle’s achievers/socializers but more dominant on the achievers

Although my app is aimed at this market, doesn’t mean that it wouldn’t be useful in other markets for example someone who is looking for a second job may use the app to help them when trying to find another job and would still have its usefulness. When presenting my idea earlier today, It was mentioned about me maybe considering the app for people who are still in work after they have got the job. I think I would add a small feature for this, maybe title it ‘Months of service’ and then give out small rewards for example every year they keep the job such as discounts to particular stores or sending out a congratulations email when they achieve the job.


  • From what I know, it’s the only job search app which has gamification applied with RPG elements.
  • The only one I could find being directed at hull.
  • The only one which has customizable characters.

Has this been done before?:

The only things I could find about gamification within work/job area was gamification being applied once you have a job, rather than helping you find a job.

Would it be free? Why?:

This will be a free app as those who are looking for a job will most likely be living on a limited source of income.


Phone app moodboard 1

Too sum up this moodboard, I wanted to make the individuals feel motivated so by using a particular colour scheme which creates that kind of mood it would only benefit the app. By looking at rewards and ways to show them, it will help the individual gain a sense of achievement and having a way of showing their success to others, using media such as facebook or twitter, could help them feel more motivated and help others feel inspired to keep trying for work.

I have been using Paletton to help me develop my apps colour scheme but have also been looking at colour psychology  to help me work out which colours would be more effective and to make people respond a particular way to my application. On this note, I have decided to work with the colours green/blue.

‘Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance – a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. Negatively, it can indicate stagnation and, incorrectly used, will be perceived as being too bland.’

  • GREEN, NATURAL, FRESH – New start?
  • Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace. Negative: Boredom, stagnation, blandness, enervation

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